Welcome to my professional blog, A Savage pov, located at http://gasavagepov.blogspot.com/. This is a new adventure, my own blog!  I have always loved writing, but I have not written anything for the public in years.  Blogging is totally new for me, but the more I learn about this forum, the more confident I am that I will truly enjoy it. My weekly blog posts will focus on information and my thoughts from a graduate class that I am taking at Troy University about emerging media and strategic communications, Leadership and Media Strategies. 

Our first topic is Diffusion of Innovations.  It is funny how my graduate courses are helping me to understand so much about communications and obvious trends and practices that I witness and take part in daily, yet I never truly consider how and why they are effective. After being introduced to Diffusions of Innovations, I better understand the hard work that goes into successful implementation and adoptions of innovations, from hybrid crop seeds of the last century to technical innovations of today.  The diffusion process communicates information to targeted social groups to introduce innovations with hopes of persuading them to adopt their product or position.  It seems that innovations are introduced every day, but it is the diffusion of these innovations into the public that makes them succeed, or fail. Learning more about the diffusion process has prompted me to look at how some of my most prized conveniences probably came to light. Before my toys and necessities successfully hit the market, who were the targeted social groups, innovators, early adopters, early majorities, late majorities and laggards?  What group would I have fit into?

It has been years since I received my bachelor’s in public relations. The world has changed so much since then but with every new topic in graduate school, I am reminded of communication strategies that have always worked but are in need of a new twist because of the drastic change in technology and today’s audience. My eyes are open and my brain is stimulated as I learn more about communication and how it works daily in the life that I live and enjoy. I look forward to more enlightenment in this class, your following of my blog, and your constructive feedback.